Uncensored CMO, hosted by Jon Evans, uncovers the bullshit and carefully managed PR messages to explore the good, the bad and quite frankly downright ugly truth about marketing.

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Latest Episodes

A CMO Masterclass - how John Lewis redefined emotional advertising - Craig Inglis

Today we're talking about what makes a great CMO. One of the CMOs that I've admired throughout his career is Craig Inglis, who famously was a CMO for John Lewis for ma...

Should’ve gone to Specsavers, how a simple brand idea created a winning vision for the company - Peter Wright & Nicola Wardell

One of my favourite campaigns of all time is "Should've Gone to Specsavers" an idea that has completely transformed the Specsavers business. I speak to their CMO, Pete...

How Guinness became Britain's favourite pint - Stephen O'Kelly, Global Brand Director

How does someone create advertising for a brand that is over 150 years old? That is exactly what Stephen O'Kelly has been tasked with as Global Brand Director at Guinn...

Copy that works, a copywriting masterclass with Vikki Ross

Vikki Ross is a copywriting expert. Having worked for some major brand in the past two decades, she knows a thing or two about branding and tone of voice. This episode...

Ritson on Advertising Effectiveness with special guest Guilherme Ferreira VP Global Marketing Cadbury

We're doing things a little bit differently this week. I've just recorded a webinar with Mark Ritson on advertising effectiveness with a very special guest, the VP for...

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