Podcast

Season 2: Episode 8

Mark Borkowski

Mark Borkowski is a legend in the PR industry, running his agency Borkowski. I speak with him about why his business is booming, how the transition to remote work has been for them and why Boris Johnson's message and tone has been poor.

Mark Borkowski is a legend in the PR industry, running his agency Borkowski. I speak with him about why his business is booming, how the transition to remote work has been for them and why Boris Johnson's message and tone has been poor.

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Season 2: Episode 7

Alex Myers

I catch up with the founder of Manifest, Alex Myers, to talk about the impact of Coronavirus on the PR world and some of the best approaches we've seen by brands. We also talk about now is the best possible time to write your brief.

I catch up with the founder of Manifest, Alex Myers, to talk about the impact of Coronavirus on the PR world and some of the best approaches we've seen by brands. We also talk about now is the best possible time to write your brief.

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Season 2: Episode 6

Lucy Jameson

Lucy Jameson is the founder of Uncommon, a creative studio building brands that people in the real world actually wish existed. I speak with Lucy about the Brewdog hand sanitiser campaign, coming up with the idea for ITV's 'Clap From Our Carers' ad, her take on Boris' message a few weeks ago and why they are making candles.

Lucy Jameson is the founder of Uncommon, a creative studio building brands that people in the real world actually wish existed. I speak with Lucy about the Brewdog hand sanitiser campaign, coming up with the idea for ITV's 'Clap From Our Carers' ad, her take on Boris' message a few weeks ago and why they are making candles.

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Season 2: Episode 5

Kate Waters

Kate Waters is the director of client strategy and planning at ITV, one of the UK's biggest broadcasters, who have taken a considerable hit during the crisis. Even though the audience figures are through the roof, advertising revenue is down. Kate talks us through the dark arts of TV media and why this is the case. We also discuss what's likely to happen in the future of advertising and what will be effective going forward.

Kate Waters is the director of client strategy and planning at ITV, one of the UK's biggest broadcasters, who have taken a considerable hit during the crisis. Even though the audience figures are through the roof, advertising revenue is down. Kate talks us through the dark arts of TV media and why this is the case. We also discuss what's likely to happen in the future of advertising and what will be effective going forward.

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Season 2: Episode 4

Ian Millner

I'm back with a guest from series 1, Ian Millner, Global CEO of Iris. We talk about the impact the coronavirus has had on the agency when most of their clients have had their budgets cut, how they are keeping morale up within the team and what their plans look like in the future.

I'm back with a guest from series 1, Ian Millner, Global CEO of Iris. We talk about the impact the coronavirus has had on the agency when most of their clients have had their budgets cut, how they are keeping morale up within the team and what their plans look like in the future.

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Season 2: Episode 3

Orlando Wood

The author of the IPA's best-selling book, Lemon, Orlando Wood joins me for this episode of the Uncensored CMO. Orlando has a particularly unique perspective of how we can produce right-brained ads in this time of uncertainty. With his approach backed up by his findings in Lemon, we find out exactly how, as brands, we should be advertising.

The author of the IPA's best-selling book, Lemon, Orlando Wood joins me for this episode of the Uncensored CMO. Orlando has a particularly unique perspective of how we can produce right-brained ads in this time of uncertainty. With his approach backed up by his findings in Lemon, we find out exactly how, as brands, we should be advertising.

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Season 2: Episode 2

Simon Dent & Ben Bidwell

I'm joined by founder of Dark Horses, Simon Dent, and The Naked Professor, Ben Bidwell, for a chat about mental health during the pandemic. Simon has had to deal with his agency and clients going through a huge drop in revenue and has enlisted the help of Ben (not just through hard times) to keep morale up in the team.

I'm joined by founder of Dark Horses, Simon Dent, and The Naked Professor, Ben Bidwell, for a chat about mental health during the pandemic. Simon has had to deal with his agency and clients going through a huge drop in revenue and has enlisted the help of Ben (not just through hard times) to keep morale up in the team.

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Season 2: Episode 1

Mark Evans

Hear how Direct Line have managed to achieve their best employee engagement levels despite the crisis, how their 4 guiding principles are helping them make the right decisions for their customers and employees in uncertain times and why ‘wait and see’ is a legitimate strategy.

Hear how Direct Line have managed to achieve their best employee engagement levels despite the crisis, how their 4 guiding principles are helping them make the right decisions for their customers and employees in uncertain times and why ‘wait and see’ is a legitimate strategy.

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Season 1: Episode 6

Jess Butcher

I speak to Jess Butcher, founder of Tick Done (previously co-founder of Blippar) about what it's like being a woman in tech, scaling a vc-backed tech business to $1b valuation and how she's going to make social media more humane in her latest endeavour. A thrilling conversation with someone who isn't afraid to say exactly what she thinks.

I speak to Jess Butcher, founder of Tick Done (previously co-founder of Blippar) about what it's like being a woman in tech, scaling a vc-backed tech business to $1b valuation and how she's going to make social media more humane in her latest endeavour. A thrilling conversation with someone who isn't afraid to say exactly what she thinks.

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Season 1: Episode 3

Alex Myers

I catch up with Alex Myers, founder of Manifest, to find out how they helped create one of the most famous Beer brands on the planet without any conventional advertising. Alex discusses how he created the agency, how BrewDog became famous, what happens when it all goes wrong and some strong advice on strategy for every brand.

I catch up with Alex Myers, founder of Manifest, to find out how they helped create one of the most famous Beer brands on the planet without any conventional advertising. Alex discusses how he created the agency, how BrewDog became famous, what happens when it all goes wrong and some strong advice on strategy for every brand.

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Season 1: Episode 4

Ian Millner

I catch up with Ian Millner global CEO and co-founder of Advertising agency iris to discover what it’s like running an Ad agency. Ian shares his views on what makes a great agency, why clients get the agency they deserve and his views on hot topics like pitching, in-housing and diversity.

I catch up with Ian Millner global CEO and co-founder of Advertising agency iris to discover what it’s like running an Ad agency. Ian shares his views on what makes a great agency, why clients get the agency they deserve and his views on hot topics like pitching, in-housing and diversity.

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Season 1: Episode 3

Arron Shepherd

I catch up with Arron Shepherd co-founder of The Goat Agency, Europe’s fastest-growing agency, to find out how influencer marketing really works. He shares his personal story of what it’s like being an entrepreneur and puts forward a powerful case for how The Goat Agency have been able to prove the ROI of influencer marketing when done properly.

I catch up with Arron Shepherd co-founder of The Goat Agency, Europe’s fastest-growing agency, to find out how influencer marketing really works. He shares his personal story of what it’s like being an entrepreneur and puts forward a powerful case for how The Goat Agency have been able to prove the ROI of influencer marketing when done properly.

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Season 1: Episode 2

Adam Morgan

I meet Adam Morgan founder of eatbigfish and author of Eating The Big Fish, The Pirate Inside and A Beautiful Constraint to find out what it takes to become a successful challenger. Adam shares his tips for creating a challenger brand, transforming your culture and the power of constraints to driving innovation.

I meet Adam Morgan founder of eatbigfish and author of Eating The Big Fish, The Pirate Inside and A Beautiful Constraint to find out what it takes to become a successful challenger. Adam shares his tips for creating a challenger brand, transforming your culture and the power of constraints to driving innovation.

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Season 1: Episode 1

Richard Shotton

I catch up with Richard Shotton, author of The Choice Factory, and winner of BBH’s World cup of Advertising books to find out why every marketer needs to be an expert in behavioural science. Discover the hidden motivations behind why people make the choices they do and what we can do to take advantage of those.

I catch up with Richard Shotton, author of The Choice Factory, and winner of BBH’s World cup of Advertising books to find out why every marketer needs to be an expert in behavioural science. Discover the hidden motivations behind why people make the choices they do and what we can do to take advantage of those.

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