Season 2: Episode 5

Kate Waters

Kate Waters is the director of client strategy and planning at ITV, one of the UK's biggest broadcasters, who have taken a considerable hit during the crisis. Even though the audience figures are through the roof, advertising revenue is down. Kate talks us through the dark arts of TV media and why this is the case. We also discuss what's likely to happen in the future of advertising and what will be effective going forward.

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