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Why UCMO

 

 

Boardroom politics, carefully managed messages, slick presentations. That’s what I think of when I hear CMO. I created the Uncensored CMO to uncover what really works in marketing. I take away the bullshit and talk to people who have actually made it and are willing to share their uncensored opinions. For the most honest discussion of the latest thinking in marketing, listen to the Uncensored CMO.

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Season 1: Episode 1

Richard Shotton

I catch up with Richard Shotton, author of The Choice Factory, and winner of BBH’s World cup of Advertising books to find out why every marketer needs to be an expert in behavioural science. Discover the hidden motivations behind why people make the choices they do and what we can do to take advantage of those.

I catch up with Richard Shotton, author of The Choice Factory, and winner of BBH’s World cup of Advertising books to find out why every marketer needs to be an expert in behavioural science. Discover the hidden motivations behind why people make the choices they do and what we can do to take advantage of those.

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