Creative effectiveness in a crisis - Orlando Wood
The author of the IPA's best-selling book, Lemon, Orlando Wood joins me for this episode of the Uncensored CMO. Orlando has a particularly unique perspective of how we can produce right-brained ads in this time of uncertainty. With his approach backed up by his findings in Lemon, we find out exactly how, as brands, we should be advertising.
Orlando Wood is the chief innovation officer at System1, and author of the IPA's best-selling book, Lemon. He also happens to be my colleague.
What we cover:
What we cover:
- What is Lemon all about?
- How right-brained attributes in advertising can help long term brand building
- What impact will the Coronavirus have on the left-right brained way we think of the world?
- Should you continue doing the 'Covid-Ads' or should you stick to what you know?
- Can old Ads really be effective? Should brands go into the archives?
Follow me:
Contact me:
- Website | www.uncensoredcmo.com
- Email – jon@uncensoredcmo.com
