Uncensored CMO, hosted by Jon Evans, uncovers the bullshit and carefully managed PR messages to explore the good, the bad and quite frankly downright ugly truth about marketing.

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Latest Episodes

Forbes guide to being an influential CMO - Seth Matlins

Seth Matlins is the Managing Director of the Forbes Forbes CMO Network, where he oversees the annual Forbes World's Most Influential CMOs List, the Forbes Entrepreneur...

Oreo’s playful positioning, bold innovation and brand partnerships - Eugenia Zalis

Today Jon talks with Eugenia Zalis, CMO for one of the most iconic sweet brands in the world, Oreo. We talk about their "stay playful" positioning, incredible brand co...

Cadillac’s re-launch of an iconic car brand for a new era

Cadillac is an iconic American brand who are navigating the shift to electrification in the automotive industry and have partnered up with 72andSunny to launch their b...

Rob Mayhew on the untapped creator opportunity in B2B, London vs New York and using social media as a brand

Rob Mayhew joins Jon for bonus episode, talking about his big move to New York City, becoming a full-time content creator and how brands can work with creators like hi...

Rare Beauty: the story behind the success of Selena Gomez’s make up brand - Katie Welch

Rare Beauty is a brand built on the inclusive approach to beauty set by their celebrity founder, Selena Gomez. They've taken the US market by storm and so I'm speaking...

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