Uncensored CMO, hosted by Jon Evans, uncovers the bullshit and carefully managed PR messages to explore the good, the bad and quite frankly downright ugly truth about marketing.

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Latest Episodes

How Pfizer made the highest scoring Pharma ad of all time - Susan Rienow

The Super Bowl is the biggest advertising event of the year, with the biggest brands in the world flexing their advertising muscles (and budgets). A new entrant to the...

Samsung CMO on Tech Innovation, Flying Ostriches & Doing More with Less - Benjamin Braun

Today Jon sits down with Benjamin Braun, CMO at Samsung Europe, for a fascinating conversation that spans from innovative tech demos to Olympic marketing strategies. B...

The Attention Economy: Why not all reach is equal with Karen Nelson Field

Dr Karen Nelson Field is a multiple returning guest to the podcast, talking about her book "The Attention Economy: A Category Blueprint" which takes an in-depth look i...

From Shark Tank to Super Bowl - the story of America's fastest growing beverage (Poppi) with Allison Ellsworth

In this episode I'm joined by Allison Ellsworth, founder of the fastest growing beverage brand in the US, Poppi.Poppi was started as Mother Beverage in 2018 (a nod to ...

Mr Bates vs The Post Office - the real story behind the drama with Patrick Spence

Mr Bates vs The Post Office is a the most watched drama on ITV of all time. It's the extraordinary story of the greatest miscarriage of justice in British legal histor...

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