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Uncensored CMO

Uncovers the bullshit and carefully managed PR messages to explore the good, the bad & quite frankly downright ugly truth about marketing.

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The totally Uncensored day you’ve been waiting for.

The industry doesn’t need another polite conference. Don't expect long, boring monologues about AI, digital transformation or self-promotional case studies disguised as keynotes.

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Yeah this podcast episode is dope
5-Star Review
Just another grizzled old adland guy
5-Star Review
World's no1 marketing podcast by jon evans
5-Star Review
Yeah this podcast episode is dope
5-Star Review
Just another grizzled old adland guy
5-Star Review
World's no1 marketing podcast by jon evans
5-Star Review

THE PODCAST

Check out over 200 episodes with the world’s greatest marketing thinkers and most experienced CMO’s. Every episode is packed with real world experience and data based evidence of how marketing works.

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How Gymshark took on the sportswear giants - Carly Natalizia

Carly Natalizia, Chief Commercial Officer at Gymshark, joins us to share how one of the UK’s most exciting brands continues to grow while staying close to its community. From starting her career in finance to leading commercial strategy at Gymshark, Carly offers a unique perspective on leadership, growth, and customer obsession.We discuss Gymshark’s rise as a challenger brand taking on global sportswear giants, what it’s like working alongside founder Ben Francis, and how the business balances brand and commercial priorities. Carly also shares lessons on sustainable growth, executing big ideas, and how Gymshark keeps its finger on the pulse of its customers.Sign up to our live event, The Calling, on April 21st here:<a href="https://event.uncensoredcmo.com/events/uncensoredcmo/2044861">https://event.uncensoredcmo.com/events/uncensoredcmo/2044861Subscribe to our newsletter, The One Thing:<a href="https://newsletter.uncensoredcmo.com/">https://newsletter.uncensoredcmo.com/Listen to our new podcast, Uncensored Renegades:Apple Podcasts: <a href="https://podcasts.apple.com/gb/podcast/uncensored-renegades/id1868870960">https://podcasts.apple.com/gb/podcast/uncensored-renegades/id1868870960Spotify: https://open.spotify.com/show/7qnkqq0XSpgif9A5ZNgSpX?si=f181c3a0e9af480cTimstamps00:00 - Start01:08 - How Carly went from finance to marketing02:19 - Career advice to Carly’s younger self04:09 - Why Carly moved from finance to retail and the differences between them07:28 - The Gymshark story: taking on the sportswear giants09:02 - What its like working for the UK’s youngest billionaire, Ben Francis15:07 - Carly’s promotion from Chief Digital Officer to Chief Commercial Officer16:01 - How Gymshark stay close to the customer17:21 - How to be an effective leader in the c-suite at Gymshark18:44 - How the Chief Commercial Officer and Chief Brand Officer work together25:04 - How do you maintain sustainable growth26:46 - Gymshark NYC store launch29:25 - The success of Gymshark’s “We Do Gym” campaign31:24 - How to execute great ideas well

March 18, 2026
Ep.
251
38:08
MIN

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MEET JON EVANS

Jon has experienced great success with award winning product launches and advertising campaigns. He has also known epic failure and been fired twice, in one year. He has worked on large budget brand leaders and scrappy start ups so has experienced life at each end of the cycle.

Jon now works as chief customer officer for advertising & innovation effectiveness platform System1.

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RECENT SPEAKING EVENTS

As if hosting Uncensored CMO wasn't enough, Jon also does a lot of public speaking. Whether it's a live event, another podcast or a keynote speech, he just loves uncovering the hidden truths of marketing.