Why there has never been a better time to advertise - Kate Waters, ITV
Kate Waters is the director of client strategy and planning at ITV, one of the UK's biggest broadcasters, who have taken a considerable hit during the crisis. Even though the audience figures are through the roof, advertising revenue is down. Kate talks us through the dark arts of TV media and why this is the case. We also discuss what's likely to happen in the future of advertising and what will be effective going forward.
Kate joined ITV in 2019 in the newly created role of Director of Client Strategy and Planning, with a remit to help ITV Commercial build broader and deeper relationships with advertisers. A creative strategist by background and a highly respected and well known strategic leader with twenty years’ experience across a range of communications disciplines from advertising, to PR to digital, Kate has worked across sectors as diverse as automotive, retail, government and public sector, FMCG and financial services. Kate has written / contributed to award winning IPA Effectiveness entries for Co-op Food Retail, Public Health England Tobacco Control and Stoptober.
In this episode we covered:
In this episode we covered:
- What is the impact on the team with remote working?
- How has TV and ITV in particular changed (programs/advertising/production etc)
- I see viewing figures up so isn’t this a good thing?
- Clap for Carers – well done! What was the idea behind that
- People’s Ad break – tell me more …
- Are you seeing Advertising changing?
- Any sign of Advertisers coming back?
- What advice would you give brands now?
