Why it’s time for a new brief - Alex Myers
I catch up with the founder of Manifest, Alex Myers, to talk about the impact of Coronavirus on the PR world and some of the best approaches we've seen by brands. We also talk about now is the best possible time to write your brief.
What we covered in this episode:
- Why some brands have accelerated their growth with 3 years of market progression in 3 months, while others hit hard
- How those brands that have gone dark and said nothing will be worst affected
- Why Brewgooder’s work during the crisis has been impressive
- How brands can do things without looking like they’re just jumping on the COVID bandwagon
- Are there any signs of things getting better for clients?
- How has Manifest changed in the past 3 months and what is going to stay permanent
- Why they love the office
- Advice - write your brief. There is an opportunity for you to recast your brand in the ‘new normal’. We won’t ever get a chance to hit the reset button again!
