How to be more creative - Kev Chesters
In this episode I speak with Kev Chesters about how to be more creative (and why I think it's one of the most important traits in business).
Kev Chesters is the co-founder of Harbour Collective and co-author of "The Creative Nudge: Simple Steps to Help You Think Differently". Previously Kev has been Chief Strategy Officer at Ogilvy UK, Head of Planning at W+K and Planning Director at S&S.
What we covered in this episode:
What we covered in this episode:
- How Kev got sued by Dr Dre
- Bumping into famous people in urinals
- Why creativity in business really matters
- The power of advertising to sell jeans
- Why creative is not the same as making ads
- The creative power of business constraints
- How dancing horses can sell mobile tariffs
- The feel good power of internet memes
- Why creativity is the underdog’s most competitive advantage
- How short deadlines actual reduce creativity
- Why nothing good ever came out of a workshop
- The importance of never giving up
- Jon’s most creative achievement with no budget
- What would you do if your budget was your Dad’s money
- The power of discontent to drive creativity
- How being scared signals real creativity
- The tyranny of average that holds us back from being brave
- Why creative is the only key to progress
- How to create the conditions for creativity to thrive
- Why anybody can be creative in the broadest sense
- The twin conspiracy of biology and societal conditioning
- The power of positive dissent and why consensus should be killed
- Why ‘the meeting’ is never the actual meeting
- What you can learn from the Devil’s advocate
- The importance of failure to our success
- Getting used to the feeling of fear
- Creative nudges that will help you become more creative
- How algorithms are great for efficiency but terrible for exploration
- The importance of being unreasonable
- What we can all learn from Lady GaGa
