From Saatchi copywriter to denim brand founder - David Hieatt, Hiut Denim

I speak to founder of Hiut Denim and The Do Lectures, David Hieatt, about his journey from Saatchi copywriter to brand founder in a little town in West Wales.
Today we're joined by David Hieatt, founder of Hiut Denim Co., and The Do Lectures.

What we covered in this episode:
  • How to pronounce Hiut and its origins
  • What inspired David to start a jeans company
  • Pitching a business aged 14
  • Raised by wolves at Saatchi and Saatchi
  • Setting up their first business Howies
  • Surviving without pay for 6 years
  • How it feels to sell your business
  • The impact of having a dad in the merchant navy
  • The importance of making people feel something
  • Having a purpose and bringing your values to work
  • How to find your purpose
  • Why saving Britains biggest jeans factory inspired David to create Hiut
  • Coping with 6 months orders in one month
  • Why a newsletter is your most important communiction tool
  • Getting geeky about newsletter stats
  • Trying to beat your best newsletter
  • Writing a book in 30mins a day
  • Learning from Paul Arden
  • The importance of choosing your boss carefully
  • Focussing on being the most influential 30 person jeans company
  • Being better today than yesterday
  • Saving the planet with the No Wash Club
  • Coping with 3 years of repairs in 3 months after offering free repairs for life
  • The 88 hours it takes to win business
  • The inspiration behind the DO lectures and the irony of 'doing one thing well'
  • Don't just stand there, do something. Making change happen.
  • Selling tickets to Do lectures out in an hour
  • Talks from a cowshed in west wales
From Saatchi copywriter to denim brand founder - David Hieatt, Hiut Denim
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