How Direct Line are marketing during Covid-19 - Mark Evans
Hear how Direct Line have managed to achieve their best employee engagement levels despite the crisis, how their 4 guiding principles are helping them make the right decisions for their customers and employees in uncertain times and why ‘wait and see’ is a legitimate strategy.
Mark Evans is the Managing Director, Marketing & Digital at Direct Line and has been at the company for over 8 years. He's seen some ups and downs but has never seen a challenge such as the Coronavirus. How has the company been impacted, what challenges have they faced and what opportunities can come from this?
What do we cover in this episode?
What do we cover in this episode?
- Introduction – who is Mark Evans and how did he end up in this position
- Impact – how has COVID impacted on DLG? It happened on the tail end of a major relaunch of the Direct Line brand
- Challenges – what have been the biggest challenges this crisis has created for Direct Line? How are they responding to these?
- Opportunities – what opportunities have emerged through this? Are people taking insurance more seriously?
- Media – will Direct Line continue to Advertise? Wil the message change?
- Team – what has been the impact on the team? How should you lead others remotely?
- Future – what's the outlook for the economy and their sector? Short v Long term
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