Mini Episode - 5 Reasons to "Look Out" - Orlando Wood
Orlando Wood has released his groundbreaking new book, Look Out, this week and it's already been causing a buzz in the advertising and effectiveness industry. In addition to my longer conversation with Orlando last week, I wanted to give you a teaser into some of the lessons from the book with this mini podcast interview.
Here's my mini conversation with Orlando Wood, author of Lemon and Look Out where I ask him about 5 key insights from the new book:
- why it’s rude to stare and how the fixed gaze took over art and advertising
- whether you can actually build a brand online
- the serious case for humour
- how emotions capture our attention
- the surprising power of the finer details
Listen to my longer conversation with Orlando: https://share.transistor.fm/s/9496c9dd
Buy the book: https://ipa.co.uk/knowledge/publications-reports/look-out/
