00:00Intro 00:
01:05Les’ favourite ads of 2023 00:
04:45Sarah’s favourite Christmas ads 00:
07:15Wear out 00:
12:30Why familiarity breeds contentment 00:
17:42Have we rediscovered homour in 2023? 00:
19:47The role of purpose in advertising 00:
29:17Diversity and representation 00:
34:53Kevin the carrot and characters 00:
41:52Fluent devices and consistency 00:
49:01Why do John Lewis run christmas ads every year 00:
50:40How did the first ad to ever air score? 00:
52:51The highest performing advertising categories 00:
55:04Lowest performing advertising categories 01:
00:12Outperforming your category 01:
03:08US Superbowl vs UK Christmas 01:
04:02Les and Sarah’s thoughts on AI 01:
14:03How reliable is ESOV 01:
15:52MMM Models 01:
19:32The best performing Adam and Eve ad 01:
21:42Predictions for 2024