January 10, 2024

Ep.

116

85:15

MIN

Les & Sarah’s big review of the year

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One of the most popular episodes of all time was my first with Sarah Carter and Les Binet, so I'm bringing them back to do a review of 2023. We talk about what makes Les cry and if AI is going to take over our jobs.

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Creators and guests

Jon Evans

Host

Jon Evans

Host of Uncensored CMO

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Timestamps

Intro 00:

Les’ favourite ads of 2023 00:

Sarah’s favourite Christmas ads 00:

Wear out 00:

Why familiarity breeds contentment 00:

Have we rediscovered homour in 2023? 00:

The role of purpose in advertising 00:

Diversity and representation 00:

Kevin the carrot and characters 00:

Fluent devices and consistency 00:

Why do John Lewis run christmas ads every year 00:

How did the first ad to ever air score? 00:

The highest performing advertising categories 00:

Lowest performing advertising categories 01:

Outperforming your category 01:

US Superbowl vs UK Christmas 01:

Les and Sarah’s thoughts on AI 01:

How reliable is ESOV 01:

MMM Models 01:

The best performing Adam and Eve ad 01:

Predictions for 2024

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