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April 16, 2024
Ep.
130
62:47
MIN
A CMO Masterclass - how John Lewis redefined emotional advertising - Craig Inglis
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Today we're talking about what makes a great CMO. One of the CMOs that I've admired throughout his career is Craig Inglis, who famously was a CMO for John Lewis for many years, making those ads that you saw at Christmas and really defining the genre of Christmas advertising.
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