Go back
May 6, 2025
Ep.
189
41:07
MIN

How not to be boring in B2B, AI agents and lessons from F1 - Colin Fleming

/
/

Colin Fleming is a returning guest, and the CMO of ServiceNow, a B2B company ripping up the B2B marketing playbook. It’s not the first time Colin has done this, having previously spent 13 years at Salesforce turning them into a brand to be reckoned with. In this episode I talk to Colin about their new brand campaign with Idris Elba, what the future of marketing with AI looks like and the biggest lessons a CMO can take from a former F1 racing driver.

See behind the scenes

No items found.

Creators and guests

Jon Evans
Host

Jon Evans

Host of Uncensored CMO
Guest

at
Guest

at
Guest

at

Listen everywhere

Timestamps