May 13, 2025

Ep.

190

68:57

MIN

Chaos, Creativity & Courage - how Tubi took on the streaming giants - Nicole Parlapiano

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Nicole Parlapiano is the CMO of Tubi, an ad-supported streaming platform taking on the subscription giants. Nicole has previously had her own dating startup acquired by Match Group, before working in private equity, famously being Head of Marketing at WeWork during their crash and most recently VP Marketing for Tinder. Nicole is one of the most entrepreneurial CMOs on the planet, bringing a unique lens to brand building, embracing chaos and driving the business forward with marketing.

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Creators and guests

Jon Evans

Host

Jon Evans

Host of Uncensored CMO

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Timestamps

Intro 00:

What makes an entrepreneurial CMO? 00:

Why Nicole embraces chaos / her career journey 00:

Nicole’s experience at WeWork 00:

Dealing with a leaked WeWork email 00:

Leaving WeWork for Tinder after the crash / how to successfully join a company as CMO 00:

Marketing’s role in private equity businesses 00:

Working with Mischief and what would you do if you weren’t afraid? 00:

Why Nicole joined Tubi (and the streaming wars) 00:

Working with Mischief to create a brave Super Bowl campaign 00:

The 00:

How Tubi markets to their advertisers 00:

The “Stubios” innovation for fan led content 00:

Getting creative ideas seen in a corporate environment 01:

How marketing can help grow the organisation 01:

Nicole’s advice to aspiring CMOs

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