How to run an ad agency - Ian Millner
I catch up with Ian Millner global CEO and co-founder of Advertising agency iris to discover what it’s like running an Ad agency. Ian shares his views on what makes a great agency, why clients get the agency they deserve and his views on hot topics like pitching, in-housing and diversity.
Ian Millner is global CEO and co-founder of iris one of the most successful independent agencies in the UK. He set the agency up 20 years ago as a partnership with his co-founders and it now boasts some of the world’s most famous brands such as Samsung and Adidas. A genuine multi-disciplinary agency with offices around the World iris have successfully moved with the times.
In this episode
In this episode
- Why agencies get the clients they deserve
- The importance of genuine diversity and how it contributes to innovation
- Why a good pitcher does not always make a good partner
- Finding sources of unfair advantage
- When clients make things they wouldn’t buy from an agency
- Why Ian can’t stand Ad industry awards
- When it makes sense to in-house your agency and out-source your agency
- Why Campaign should apologise for backing down on the Nigel Farage front cover
- The importance of creating cultural assets in today's social media driven age
- Ian reveals his plans to write a book about unspoken social behaviour
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- Website | www.uncensoredcmo.com
- Email – jon@uncensoredcmo.com
Ian Millner
