September 19, 2023

Ep.

100

79:27

MIN

TikTok sensation Rob Mayhew on turning his passion into a business

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For a very special edition of the podcast (episode 100!) I'm joined by a very special guest, Rob Mayhew, TikTok sensation and Creative Director at Gravity Road. Rob's witty commentary on the industry comes in the form of his hugely entertaining short-form videos, which often go viral on TikTok and on LinkedIn. Having found himself between jobs during COVID, Rob dug into his comedy roots and started posting up to 8 videos a day on TikTok which have grown in popularity exponentially over the past few years. He now finds himself striking some impressive brand partnerships who all want a slice of his comedy gold.This episode covers the serious to the absurd. From Rob's story of how he got into the industry, to pitching a new British Airways ad to a special guest. I couldn't think of anyone better to have as guest 100.

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Creators and guests

Jon Evans

Host

Jon Evans

Host of Uncensored CMO

Guest

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Timestamps

Start 00:

Rob’s backstory 00:

Rob’s comedy background 00:

How Rob got into TikTok 00:

Coming up with content ideas 00:

Rob’s most popular TikTok 00:

Landing a partnership with Pret 00:

The ultimate sponsor 00:

Jon’s pitch horror story 00:

Finding Rob new sponsors 00:

Pitching Nils Leonard Rob’s idea 00:

Sponsor brainstorm 00:

Cannes 00:

Making a career switch at 40 00:

Making a living from making online content 00:

Why Rob called his new agency Dunning Kruger 00:

Struggles of working for yourself 00:

Who are Rob’s heroes 00:

Dealing with inbound volume 00:

Rob’s new book 00:

Agency radio show 00:

Jon’s favourite guests 00:

What guest would Jon like on the pod? 01:

Rob getting fired 01:

The difference a good boss can make 01:

Something Rob has never told anyone else before 01:

How to be good on TikTok 01:

How to make B2B sexy again

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