October 3, 2023

Ep.

102

43:48

MIN

How LEGO used play time to unlock creativity - Julia Goldin, Global CMO, LEGO

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Julia Goldin is the Global Chief Marketing and Product Officer for the world's no. 1 toy brand, LEGO. Prior to joining the LEGO Gin 2014, Julia was Global CMO at Revlon. She also had a 13-year career with Coca-Cola, where she held several senior global and regional marketing roles, including Division Marketing Director of Northwest Europe and deputy Chief Marketing Officer of Japan.

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Creators and guests

Jon Evans

Host

Jon Evans

Host of Uncensored CMO

Guest

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Timestamps

Intro

Julia’s background

How did Julia become a CMO?

What’s the secret to being a successful CMO?

The secret to a long CMO tenure

Staying on top of trends

The LEGO mission and importance of plau

Why play can help work

Is working at LEGO as fun as it sounds?

Product innovation at LEGO

Collaborations and partnerships

The best LEGO advertising campaigns

The LEGO approach to sustainability

Working with agencies

Where should a CMO focus?

Julia’s marketing career advice

Getting the business to buy-in to marketing

What will be important in the future

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