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October 17, 2023
Ep.
104
62:59
MIN

The state of D2C and nailing your personal brand; advice from serial entrepreneur Tash Courtenay-Smith

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Tash Courtenay Smith is a serial entrepreneur, renowned digital marketing expert, and best-selling author. Starting out as a journalist for the Daily Mail, Tash went on to found Talk to The Press, the Notting Hill Shopping Bag Company, Luminositie and now runs Bolt Digital. Tash also runs D2C Live, an event bringing together the best minds in Direct-To-Consumer. This conversation with a true entrepreneur covers topics such as the state of D2C, building a personal brand and inspiring the next wave of entrepreneurial talent with Biz Kids.

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Creators and guests

Jon Evans
Host

Jon Evans

Host of Uncensored CMO
Guest

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Listen everywhere

Timestamps

00:00

Intro

00:45

Starting out in journalism

01:30

What can marketers learn from journalism?

05:03

Why become a founder

06:49

The unforgiving life of a journalist

10:37

Challenges building and selling a business

16:08

Advice to new entreprenuers

20:58

What makes a good business to invest in?

26:03

The best approaches for scale ups

30:11

The turbulent D2C market

34:24

Cutting through the D2C noise

36:00

Which brands are nailing D2C?

37:00

Creating a D2C live

40:13

Writing and finding your own voice

41:17

Building a personal brand

45:32

The secret to a successful personal brand

51:17

Going viral

53:44

Biz Kids

59:41

Parting advice