November 1, 2023

Ep.

106

33:34

MIN

How NBCU harnesses the power of entertainment; iconic shows, reality TV and the Olympics - Josh Feldman

/

/

Josh Feldman serves as Global Chief Marketing Officer, NBCUniversal Advertising and Partnerships. Feldman is responsible for driving how the NBCUniversal’s Advertising and Partnerships division shows up in the marketplace, leading creative executions that span Upfronts and industry-first events. He oversees the entire Marketing and Content Partnerships group, comprising the division’s Commerce, Content and Talent Partnerships, Creative, Marketing, Strategic Initiatives, and Trade Marketing teams. This group operates the division’s full scale creative agency; leads NBCU’s development of an innovative suite of commerce solutions, such as One Platform Commerce; and furthers the company’s commercial innovation commitments.Previously, Feldman served as the division’s Executive Vice President, Head of Marketing and Advertising Creative. Prior to joining NBCUniversal, Feldman started his career at Turner Broadcasting, where he took on various roles including Senior Vice President, National Sales Manager, Vice President, New York Sales Manager as well as Account Executive, where he oversaw client relationships for Cartoon Network, Adult Swim, truTV, TBS and TNT.

See behind the scenes

No items found.

Creators and guests

Jon Evans

Host

Jon Evans

Host of Uncensored CMO

Guest

at

Listen everywhere

Timestamps

Intro

Josh’s Career Story

How does being creative help with sales

B2B strategies that make NBCU successful

Why Cannes is important to NBCU

NBCU’s iconic programming

The secret to building strong client relationships

Funnel marketing and the importance of end of funnel

The popularity of Bravo

BravoCon

The best brand activations at BravoCon

How brands can work with talent

Being a media partner for the Olympics

Josh’s advice on creativity and landing your message

Helping smaller brands

KEEP LISTENING

Uncensored CMO Webclip

Jaguar relaunch - genius or marketing madness with Rawdon Glover, Jaguar MD

Is Jaguar’s bold rebrand a stroke of genius or marketing madness? We sit down with Rawdon Glover, Managing Director of Jaguar, to unpack the strategy behind one of the most dramatic relaunches in automotive history. From pausing sales to redesigning the brand from the ground up, Rawdon shares how Jaguar is reinventing itself for a younger, electric-first generation and talks about the visceral response from the launch video.

Uncensored CMO Webclip

Marketing the world’s most successful video games from Call of Duty to Tony Hawk’s Pro Skater - Tyler Bahl, Activision

In partnership with NBCUniversal, we sit down with Tyler Bahl, CMO of Activision, to explore what it takes to market some of the world’s most successful games, from Call of Duty to Tony Hawk Pro Skater. Tyler shares insights on launching blockbuster titles, the evolving gaming landscape in 2025, and how livestreaming, esports, and AI are transforming the industry. Plus, lessons from 23 editions of Call of Duty, surprising audience insights, and working directly with icons like Tony Hawk.

Uncensored CMO Webclip

Marketing secret sauce with Kraft Heinz CMO Todd Kaplan

In this episode, produced in partnership with NBCUniversal, we sit down with Todd Kaplan, CMO of Kraft Heinz, to uncover the marketing “secret sauce” behind some of the world’s most iconic brands. Todd shares lessons from driving 21 quarters of growth at Pepsi, why simplicity beats complexity in marketing, and how he’s bringing an entrepreneurial spirit to Kraft Heinz. We also dive into working with agencies, building in-house creative, and what makes a truly great CMO.