November 8, 2023

Ep.

107

47:50

MIN

The Mac is back: how Wieden+Kennedy gave McDonald's its swagger

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In this episode I'm joined by Tass Tsitsopoulos, Strategy Director, and Brandon Pracht, Managing Director for the McDonald's global advertising team at Wieden+Kennedy. I catch up with them to find out how they brought McDonald's swagger back with some of their most memorable and effective work in recent years, including the "Famous Orders" and "As Featured In" campaigns.

See behind the scenes

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Creators and guests

Jon Evans

Host

Jon Evans

Host of Uncensored CMO

Guest

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Timestamps

Intro

The difference between UK and US agencies

How did Brandon get into advertising

What makes the culture special

How W+K won the McDonald’s account

Importance of connecting with real people

What happens after winning the pitch

What was the best McDonald's ad?

The "Famous Orders" campaign

The impact of the campaign

The financial results

Investing in long term having short term effects

The “As Featured In” campaign

Building fame

How to thrive with a client like McDonald's

What happens when things don’t do well

Advice for clients wanting to make great work

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