November 22, 2023

Ep.

109

44:26

MIN

How Airbnb bounced back from losing 80% of their business with long term brand building - Nancy King

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Nancy King is the VP of Marketing at Airbnb. She leads Airbnb's global brand marketing team, performance marketing, marcom and social media teams. Prior to Airbnb, Nancy 20 years working across a mix of agencies, start-ups and as a founder of a strategy consultancy.

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Creators and guests

Jon Evans

Host

Jon Evans

Host of Uncensored CMO

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Timestamps

How Airbnb bounced back from losing 80% of their business with long term brand building - Nancy King", "timestamps": "00:00

Intro

Nancy’s background as a creative

What can people learn from both agency and client side experience

Origins of Airbnb

The phases of Airbnb

Losing 80% of the business overnight

Deciding to re-invest in advertising

The challenges of not owning your product

The best Airbnb ads

Making creative in-house rather than using agencies

The impact culture has on the work at Airbnb

Working in a founder-led business

How Nancy’s role has changed

Power of industry events

The most expensive Airbnb

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