December 6, 2023

Ep.

111

67:25

MIN

No GUT no glory; from startup to Cannes Lions agency of the year in 5 years - Anselmo Ramos

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Anselmo Ramos is the co-founder and Creative Chairman of GUT, a global independent creative agency with offices worldwide. He, along with his co-founder Gaston Bigio, opened GUT in 2018 with the goal of being the go-to agency for the world’s biggest brands, including Popeyes, Philadelphia Cream Cheese and Tim Hortons, among others, who are looking to do brave work and long-term bold brand building. Prior to co-founding GUT, Anselmo was the co-founder of award-winning global creative agency DAVID, and he was also previously the Chief Creative Officer of Ogilvy Brazil.

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Creators and guests

Jon Evans

Host

Jon Evans

Host of Uncensored CMO

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Timestamps

Start 00:

Why Anselmo is an ad nerd 00:

Favourite Ogilvy quotes 00:

Most proud of from time at Ogilvy 00:

Founding the DAVID agency 00:

Founding the GUT agency 00:

Being an independent agency 00:

Winning business in the early days 00:

What makes a great CMO? 00:

How to find good clients 00:

Agency of the year 00:

Stand out Grand Prix winners 00:

The one line brief 00:

Who else is doing great work? 00:

Scaling while staying true to your values 01:

Expansion

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