January 31, 2024

Ep.

119

49:53

MIN

The flamingo effect: how Very made their retail brand sparkle - Jessica Myers Very CMO

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Today we're joined by Jessica Myers, CMO of The Very Group. Previously Jess was CMO at Metro Bank and has since made the transition to the highly competitive retail market. At Very, she has overseen the launch of a brand new fluent device; the pink flamingoes. The campaign featuring the new characters scored a whopping 5.7 stars on the System1 scoring platform, Test Your Ad, amongst the very best ads made this year.

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Creators and guests

Jon Evans

Host

Jon Evans

Host of Uncensored CMO

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Timestamps

Intro

Jess’ background

Marketing academy fellowship

From big brand to challenger brand

The modern marketer

From finance to retail

Dealing with the challenges of joining a new business

Nailing positioning

Doing long term marketing in retail

Agency selection process for Very

Understanding your customer

The power of testing creative

The increasing standard of advertising

Creating a new fluent device - The Flamingoes

The future of the brand

Jess’ advice to aspiring marketers

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