Creativity driven performance, CPG lessons for SaaS and the power of distinctive assets - Michelle Taite, Mailchimp

As Chief Marketing Officer, Michelle Taite leads Intuit Mailchimp’s Marketing teams and is responsible for the business’ end-to-end brand, acquisition, performance, product, and lifecycle marketing activities globally in addition to Mailchimp's in-house creative agency Wink. Joining just after Mailchimp's $12b acquisition, Michelle had the task of integrating their marketing into the wider Intuit team.

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Jon Evans

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From blog to brand: how Ella Mills turned her personal brand into a global success with Deliciously Ella

Ella Mills is the co-founder of <a href="https://deliciouslyella.com">Deliciously Ella, which began in 2012 as a simple blog sharing healthy recipes. What started online quickly grew into bestselling books, a #1 mobile app, and eventually a retail brand of healthy snacks. In 2024, Deliciously Ella was acquired for an undisclosed sum and today Ella is building her next venture, <a href="https://allplants.com">All Plants.Her journey is inspiring, and in this episode we explore every milestone: from securing her first Starbucks listing, to navigating a failure that nearly sank the business, to proving how an “average” person can create a truly global brand.Ella's podcast, The Wellness Scoop:<a href="https://open.spotify.com/show/7F6YqGJ06UEuD7qG81tFHw">https://open.spotify.com/show/7F6YqGJ06UEuD7qG81tFHw

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