May 7, 2024

Ep.

133

42:10

MIN

Snapchat CMO on fixing social media, being creative leader of the decade and lessons from Dan Wieden - Colleen DeCourcy

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Colleen DeCourcy is the Chief Creative Officer at Snap, having previously spent over a decade at Wieden+Kennedy as co-president and Chief Creative Officer, working on some of the largest brand accounts in the world. In this episode we talk about Colleen's time at W+K, some of her favourite quotes from Dan Wieden and how she's now tackling brand at Snapchat.

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Creators and guests

Jon Evans

Host

Jon Evans

Host of Uncensored CMO

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Timestamps

Intro

Colleen DeCourcy background

Winning creative leader of the decade

Colleen’s tenure at Wieden+Kennedy

The TIME Interview

From retirement to joining Snapchat

The challenges of Snapchat

Creating happiness in social media

The 3D Chess of Being CCO and CMO at Snapchat

What’s it like working for Evan Spiegel

Advice to young marketers from Colleen DeCourcy

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