June 18, 2024

Ep.

139

50:21

MIN

How Gymshark built a unicorn with influencers - Noel Mack

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We're again talking about one of my favourite topics; challenger brands. In this episode we've got one of the most successful challenger brands in the world, Gymshark. They're one of the original influencer and social media creative brands, growing to be Britain's fastest growing Unicorn. I'm joined by their Chief Brand Officer, Noel Mack, to give me the inside scoop on exactly how they did it.

See behind the scenes

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Creators and guests

Jon Evans

Host

Jon Evans

Host of Uncensored CMO

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Timestamps

Intro

Gymshark Origins

How Noel Mack bet Ben Francis

What is a Chief Brand Officer?

How Gymshark do influencer marketing differently

Growing the Gymshark community

The benefits of being a newcomer

Working at a founder-led company

When Ben Francis met the Prime Minister

The challenges of scaling up fast

Launching the Gymshark flagship store in London

What’s it like working with Ben Francis?

Career advice from Noel Mack

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