July 2, 2024

Ep.

141

60:33

MIN

The Marketoonist on why humour is good for business - Tom Fishburne

/

/

In this episode I speak with Tom Fishburne, better known as the Marketoonist. Tom likes to poke fun at our industry through his entertaining cartoons saying what we're all thinking. We recently had him join as as our cartoonist in residence at Cannes Lions, where he shared his experience through a cartoon each day. We also discuss some of Tom's greatest cartoons and why humour is good for business.

See behind the scenes

No items found.

Creators and guests

Jon Evans

Host

Jon Evans

Host of Uncensored CMO

Guest

at

Listen everywhere

Timestamps

Start

How Tom Fishburne became a cartoonist

Why is humour so important in the workplace

Going full time as the Marketoonist

Humour in the creative process

Outdoor ads

Discussing some of the Marketoonist’s greatest hits

IoT cartoon

Customer funnel cartoon

Shiny new things cartoon

Covid Cartoon

AI cartoon

The Marketoonist at Cannes

Day 1 Cannes cartoon

Day 2 Cannes cartoon

Day 3 Cannes cartoon

Day 4 Cannes cartoon

Day 5 Cannes cartoon

Jon’s own podcast cartoon

KEEP LISTENING

Uncensored CMO Webclip

Jaguar relaunch - genius or marketing madness with Rawdon Glover, Jaguar MD

Is Jaguar’s bold rebrand a stroke of genius or marketing madness? We sit down with Rawdon Glover, Managing Director of Jaguar, to unpack the strategy behind one of the most dramatic relaunches in automotive history. From pausing sales to redesigning the brand from the ground up, Rawdon shares how Jaguar is reinventing itself for a younger, electric-first generation and talks about the visceral response from the launch video.

Uncensored CMO Webclip

Marketing the world’s most successful video games from Call of Duty to Tony Hawk’s Pro Skater - Tyler Bahl, Activision

In partnership with NBCUniversal, we sit down with Tyler Bahl, CMO of Activision, to explore what it takes to market some of the world’s most successful games, from Call of Duty to Tony Hawk Pro Skater. Tyler shares insights on launching blockbuster titles, the evolving gaming landscape in 2025, and how livestreaming, esports, and AI are transforming the industry. Plus, lessons from 23 editions of Call of Duty, surprising audience insights, and working directly with icons like Tony Hawk.

Uncensored CMO Webclip

Marketing secret sauce with Kraft Heinz CMO Todd Kaplan

In this episode, produced in partnership with NBCUniversal, we sit down with Todd Kaplan, CMO of Kraft Heinz, to uncover the marketing “secret sauce” behind some of the world’s most iconic brands. Todd shares lessons from driving 21 quarters of growth at Pepsi, why simplicity beats complexity in marketing, and how he’s bringing an entrepreneurial spirit to Kraft Heinz. We also dive into working with agencies, building in-house creative, and what makes a truly great CMO.