July 16, 2024

Ep.

143

59:23

MIN

How CMO’s get a seat in the boardroom and not get fired - Chris Burggraeve

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I often get asked why are there not more marketers on boards of companies? It turns out that only around 2.6% of board positions are filled by marketers, so I'm joined in this episode by somebody who really knows what it's like to be a marketer on a board, Chris Burggraeve. Previously he was the Global CMO of AB InBev, he's since been on many boards and has even written a book explaining the playbook for being a successful CMO on board.

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Creators and guests

Jon Evans

Host

Jon Evans

Host of Uncensored CMO

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Timestamps

Intro

Chris’ marketing background

What makes a great CMO

Making the case for marketing in the boardroom

How many CMO's have a seat at the table

Why every board should have a marketer

Is there a language problem for marketers in the boardroom?

Stakeholder outreach

What makes a successful board member

Skills that CMO’s need to retain a board seat

How to find board seats to get on

Chris transistion from large to small companies

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