July 30, 2024

Ep.

145

60:37

MIN

How DoorDash built a $40 billion business in 10 years with Kofi Amoo Gottfried, CMO

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Kofi Amoo-Gottfried is the CMO of DoorDash, the premier local commerce platform valued at over $40 billion and dominates over 65% of the market for restaurant delivery. In his role as CMO, he is responsible for driving growth and engagement across all three sides of the marketplace. Prior to DoorDash, Kofi was VP of Brand & Consumer Marketing at Facebook, having previously served as the company’s Head of Consumer Marketing for internet.org.

See behind the scenes

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Creators and guests

Jon Evans

Host

Jon Evans

Host of Uncensored CMO

Guest

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Timestamps

Intro

What it’s like judging a Cannes lion

DoorDash Valentines Day Campaign

Kofi’s background

Starting an agency in Africa for Publicis

From agency to brand side

Kofi’s role at Facebook/Meta

From Facebook to DoorDash

DoorDash backstory

Navigating through COVID at DoorDash

How DoorDash prepared to IPO

How successful have DoorDash been post IPO?

How DoorDash stay on top of innovation

DoorDash’s Sesame Street Super Bowl ad

DoorDash’s most recent Super Bowl campaign

In house vs external agencies

The culture at DoorDash

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