August 27, 2024

Ep.

149

59:34

MIN

A Challenger Brand Workout with Gymbox Brand Director Rory McEntee

/

/

Regular listeners of the podcast will know how much I love challenger brands, and Gymbox are one of the best examples of a challenger brand really shaping up their industry. Rory McEntee is the Brand and Marketing Director for the challenger Gym brand, and is responsible for some of the most creative campaigns (which have often come along with a side helping of legal letters) that have really put Gymbox on the map.

See behind the scenes

No items found.

Creators and guests

Jon Evans

Host

Jon Evans

Host of Uncensored CMO

Guest

at

Listen everywhere

Timestamps

Intro

Rory’s marketing background

Rory’s time at Paddy Power

Why Rory joined Gymbox

The Gymbox founding story

Reframing how people see the gym

Using your constraints to your advantage

Using every touch point as media

Being obsessed with execution

Forgiveness not permission with your marketing

Dealing with taking risks

Why the Gymbox culture is so important

How does the business of a challenger gym work

KEEP LISTENING

Uncensored CMO Webclip

Jaguar relaunch - genius or marketing madness with Rawdon Glover, Jaguar MD

Is Jaguar’s bold rebrand a stroke of genius or marketing madness? We sit down with Rawdon Glover, Managing Director of Jaguar, to unpack the strategy behind one of the most dramatic relaunches in automotive history. From pausing sales to redesigning the brand from the ground up, Rawdon shares how Jaguar is reinventing itself for a younger, electric-first generation and talks about the visceral response from the launch video.

Uncensored CMO Webclip

Marketing the world’s most successful video games from Call of Duty to Tony Hawk’s Pro Skater - Tyler Bahl, Activision

In partnership with NBCUniversal, we sit down with Tyler Bahl, CMO of Activision, to explore what it takes to market some of the world’s most successful games, from Call of Duty to Tony Hawk Pro Skater. Tyler shares insights on launching blockbuster titles, the evolving gaming landscape in 2025, and how livestreaming, esports, and AI are transforming the industry. Plus, lessons from 23 editions of Call of Duty, surprising audience insights, and working directly with icons like Tony Hawk.

Uncensored CMO Webclip

Marketing secret sauce with Kraft Heinz CMO Todd Kaplan

In this episode, produced in partnership with NBCUniversal, we sit down with Todd Kaplan, CMO of Kraft Heinz, to uncover the marketing “secret sauce” behind some of the world’s most iconic brands. Todd shares lessons from driving 21 quarters of growth at Pepsi, why simplicity beats complexity in marketing, and how he’s bringing an entrepreneurial spirit to Kraft Heinz. We also dive into working with agencies, building in-house creative, and what makes a truly great CMO.