October 1, 2024

Ep.

154

53:06

MIN

How the NFL harnesses the power of emotion to drive record audiences - Tim Ellis & Glenn Cole

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The NFL is one of the biggest sporting entities in the world and it's reaching the biggest audiences it ever has. So in this episode, I'm joined by their CMO Tim Ellis, and Glenn Cole, co-founder of 72andSunny, their agency partner. We talk about the secrets behind a successful 7 year agency-client relationship, how to consistently make groundbreaking, emotional work, and what it takes to create a leading Super Bowl campaign.

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Creators and guests

Jon Evans

Host

Jon Evans

Host of Uncensored CMO

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Timestamps

Intro

Tim Ellis career journey

How Tim met Glenn from 72andSunny

Secret to a successful client agency relationship

The compounding effect of a long term agency relationship

Helmets off strategy

You can’t make this stuff up campaign

This is Football Country campaign

Growing the audience for the NFL

The Taylor Swift effect

The growth of flag Football

Growing the sport internationally

How to make a great Super Bowl ad

The power of emotion in advertising

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