October 22, 2024

Ep.

157

72:58

MIN

Social media masterclass in community and influencer marketing with Elfried Samba (ex Gymshark)

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Elfried Samba is CEO of Butterfly 3ffect. Samba immigrated from D.R. Congo to the UK at age 14 before rising to prominence in the Social media space through his work at global fitness brand, Gymshark.

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Creators and guests

Jon Evans

Host

Jon Evans

Host of Uncensored CMO

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Timestamps

Intro 00:

Why Elfried Samba wears a hat 00:

Elfried’s dissertation on social media 00:

The skills most in demand in 2024 00:

Elfried’s early work at Gymshark 00:

The challenges of scaling up 00:

Elfried’s approach to personal growth 00:

How Elfried approaches finding talented people 00:

Why Elfried left Gymshark 00:

Scaling through influencers and community 01:

Power of personal brands

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