December 18, 2024

Ep.

166

41:51

MIN

Fame, Feeling & Flamingos: how consistency helped Very hit new heights

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Jess Myers CCO of The Very Group, returns to the podcast sharing the success of her role over the past year. We'll explore how Jess and her team navigates the crucial "Golden Quarter" leading up to Christmas, the importance of creative consistency, and the successes they've achieved by sticking with what works. Plus, we'll hear about the innovative launch of the Very Media Group and how their flamingo-themed campaigns resonate with customers.Jess also sheds light on balancing commercial objectives with customer experience, fostering collaborative relationships, and the unique challenges of her executive role. Whether it's optimizing holiday ads or championing a vibrant company culture, Jess’s insights are sure to inspire.

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Creators and guests

Jon Evans

Host

Jon Evans

Host of Uncensored CMO

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Timestamps

Start

Jess’ custom merch for the podcast

Jess’ review of the year at Very

From Chief Marketing Officer to Chief Customer Officer - what’s changed

How marketers can thrive in the boardroom

Embracing “hun culture”

How important the golden quarter is for retailers

Why Very chose the run the same campaign at Christmas

Why short term is important in the Golden Quarter

Very's Flamazing Flamingos as a fluent device

Launching the Very Media Group

Launching House of Flamingo

Jess’ learnings from the last year at Very

Making the most out of your agencies

Closing thoughts

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