February 5, 2025

Ep.

174

72:43

MIN

Samsung CMO on Tech Innovation, Flying Ostriches & Doing More with Less - Benjamin Braun

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Today Jon sits down with Benjamin Braun, CMO at Samsung Europe, for a fascinating conversation that spans from innovative tech demos to Olympic marketing strategies. Benjamin shares insights on Samsung's role as a 40-year Olympic sponsor, demonstrates the latest AI capabilities in Samsung devices, and discusses how the company balances long-term brand building with short-term sales goals. The conversation takes a personal turn as Benjamin opens up about his experience with dyslexia and how neurodiversity can be a strength in business leadership. From product innovation to marketing effectiveness in the boardroom, this episode offers a glimpse into the mind of one of Europe's leading CMOs and the future of consumer technology.

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Creators and guests

Jon Evans

Host

Jon Evans

Host of Uncensored CMO

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Timestamps

Intro 00:

Why podcasts are now video 00:

Samsung’s approach to AI products 00:

Showing Samsung’s AI photo editing features 00:

The Samsung Galaxy Ring and the health benefits of tech 00:

The history of Samsung 00:

How Samsung have innovated in TV’s 00:

Having products across all price points 00:

What can marketers learn from being a Police Officer? 00:

The mini max approach to marketing 00:

Samsung sponsoring the Olympics 00:

The best Samsung ads 00:

How to be an effective CMO in a large organisation 01:

Put your CFO and CEO in the shoes of the customer 01:

How Benjamin manages his dyslexia as a CMO

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