March 12, 2025

Ep.

180

45:11

MIN

Cadillac’s re-launch of an iconic car brand for a new era

/

/

Cadillac is an iconic American brand who are navigating the shift to electrification in the automotive industry and have partnered up with 72andSunny to launch their brand new campaign “Let’s Take the Cadillac. So today, Melissa Grady Dias, CMO of Cadillac, and Marianne Malina, President of 72andSunny join Jon to talk about working with a new agency and launching their first campaign together.

See behind the scenes

No items found.

Creators and guests

Jon Evans

Host

Jon Evans

Host of Uncensored CMO

Guest

at

Listen everywhere

Timestamps

Intro

Marianne’s background

How to manage a brand like Cadillac

How EV’s are changing the industry

How do you change your marketing for EVs

Insights and inception of “Let’s Take the Cadillac”

Developing the “Let’s Take the Cadillac” campaign

How to launch a new car

Building the campaign for different formats

72andSunny and Cadillac’s first campaign together

Challenging the conformity in car advertising

Why brand is so important for car purchasing

Leading the marketing agenda inside a big org like General Motors

In car Cadillac Car-aoke

Melissa’s song

Coolest feature about Escalade IQ

Creating a luxury experience

Choosing your car as CMO of Cadillac

Creating a premium vehicle

Thoughts on the Escalade IQ

KEEP LISTENING

Uncensored CMO Webclip

Jaguar relaunch - genius or marketing madness with Rawdon Glover, Jaguar MD

Is Jaguar’s bold rebrand a stroke of genius or marketing madness? We sit down with Rawdon Glover, Managing Director of Jaguar, to unpack the strategy behind one of the most dramatic relaunches in automotive history. From pausing sales to redesigning the brand from the ground up, Rawdon shares how Jaguar is reinventing itself for a younger, electric-first generation and talks about the visceral response from the launch video.

Uncensored CMO Webclip

Marketing the world’s most successful video games from Call of Duty to Tony Hawk’s Pro Skater - Tyler Bahl, Activision

In partnership with NBCUniversal, we sit down with Tyler Bahl, CMO of Activision, to explore what it takes to market some of the world’s most successful games, from Call of Duty to Tony Hawk Pro Skater. Tyler shares insights on launching blockbuster titles, the evolving gaming landscape in 2025, and how livestreaming, esports, and AI are transforming the industry. Plus, lessons from 23 editions of Call of Duty, surprising audience insights, and working directly with icons like Tony Hawk.

Uncensored CMO Webclip

Marketing secret sauce with Kraft Heinz CMO Todd Kaplan

In this episode, produced in partnership with NBCUniversal, we sit down with Todd Kaplan, CMO of Kraft Heinz, to uncover the marketing “secret sauce” behind some of the world’s most iconic brands. Todd shares lessons from driving 21 quarters of growth at Pepsi, why simplicity beats complexity in marketing, and how he’s bringing an entrepreneurial spirit to Kraft Heinz. We also dive into working with agencies, building in-house creative, and what makes a truly great CMO.