March 26, 2025

Ep.

182

50:19

MIN

Forbes guide to being an influential CMO - Seth Matlins

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Seth Matlins is the Managing Director of the Forbes Forbes CMO Network, where he oversees the annual Forbes World's Most Influential CMOs List, the Forbes Entrepreneurial CMO 50 List, the Forbes CMO Summit, the Forbes European CMO Summit, and an expanding marketing content portfolio. Seth is an award-winning marketer, who has spent a career in and advising the C-suite of dozens of the 100 most valuable brands globally.

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Creators and guests

Jon Evans

Host

Jon Evans

Host of Uncensored CMO

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Timestamps

Intro

Seth’s new podcast

Why are there not enough CMOs becoming CEOs

Marketing needs much better marketing

Seth’s career history

Working jobs that have never existed before

Scars from being a failed entrepreneur

Making unexpected connections between fields

Why organisations need to trust their marketers

What makes a CMO influential

Everyone is a brand manager

How CMOs can be more influential

The world’s most entrepreneurial CMOs

What makes a CMO entrepreneurial

Doing a lot with little

What is changing for CMOs in 2025

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