July 8, 2025

Ep.

199

39:12

MIN

e.l.f’s $1Bn Rhode deal, 25 quarters of growth & the ‘So Many Dicks’ campaign - Kory Marchisotto

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In partnership with NBCUniversal, we sit down with Kory Marchisotto, CMO of e.l.f. Beauty, to unpack a 25 quarters of consecutive growth. From their bold “So Many Dicks” campaign to the $1B Rhode deal with Hailey Bieber, Kory shares how e.l.f. built a culture that fuels growth. We also dive into the power of creators and celebrities in beauty, partnerships with sporting icons like Billie Jean King and racing driver Katherine Legge, and the realities of leading as a high-growth, publicly listed CMO.

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Creators and guests

Jon Evans

Host

Jon Evans

Host of Uncensored CMO

Guest

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Timestamps

Intro

The last decade of Elf

The Titanium and Glass Cannes Lions entry

Elf’s “So Many Dicks” campaign

The secret to 25 quarters of consecutive growth

Building a culture that allows growth

$1b Rhode deal

How important are creators and celebrities in building beauty brands

Collaborating with Billie Jean King

Partnering with Katherine Legge, racing driver

The realities of being a high growth, publicly listed CMO

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