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September 1, 2025
Ep.
208
43:53
MIN
That s**t will never sell - Baileys inventor on how innovation works
David Gluckman
/
Founder/Director
/
Gluckman Brown Griffin Ltd
David Gluckman, the man who invented Baileys and author of That S**t Will Never Sell, joins us to share stories from his legendary career in brand creation. From the birth of iconic drinks (including Purdey’s, Aqua Libra, Cîroc and Tanqueray) to lessons on creativity, innovation, and risk-taking, David reflects on what it really takes to bring bold ideas to life.
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Creators and guests

Host
Jon Evans
Host of Uncensored CMO

Guest
David Gluckman
Founder/Director
at
Gluckman Brown Griffin Ltd