Go back
September 1, 2025
Ep.
208
43:53
MIN

That s**t will never sell - Baileys inventor on how innovation works

/
/

David Gluckman, the man who invented Baileys and author of That S**t Will Never Sell, joins us to share stories from his legendary career in brand creation. From the birth of iconic drinks (including Purdey’s, Aqua Libra, Cîroc and Tanqueray) to lessons on creativity, innovation, and risk-taking, David reflects on what it really takes to bring bold ideas to life.

See behind the scenes

No items found.

Creators and guests

Jon Evans
Host

Jon Evans

Host of Uncensored CMO
Guest

at
Guest

at
Guest

at

Listen everywhere

Timestamps