Mark Ritson on why everyone is wrong about Sydney Sweeney, the 3 rules of creativity & why strategy always comes before tactics

Returning guest and everyone's favourite marketing professor, Mark Ritson, is back. As usual, Mark comes out firing with some no nonsense advice to all marketers. He talks about AI taking over his Mini MBA, leaving Marketing Week, why pricing is the most important P and some rules for creativity. Sit back and soak up the knowledge from Mr Mark Ritson.

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Jon Evans

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