December 3, 2025

Ep.

46:09

MIN

Unilever Brand Building Masterclass with Esi Eggleston Bracey, CMO

Esi Eggleston Bracey

Chief Growth and Marketing Officer

Unilever

Esi Egglestone Bracey is the Chief Marketing and Growth Officer of Unilever. Esi joined the company in 2018 and has served as President of Unilever USA and CEO of Personal Care in North America. Prior to this, she led their $5 billion Beauty & Personal Care portfolio for North America as EVP and Chief Operating Officer which included responsibility for brands such as Dove, TRESemmé, Suave, Vaseline, Degree, Axe and more. There's a reason why this is a brand building masterclassEsi has been recognised with many industry awards including being named as one of Forbes World’s Most Influential CMOs, a Forbes Entrepreneurial CMO 50, Women’s Wear Daily Marketer of the Year, ADCOLOR Legend, Ad Age Vanguard Award and more.

See behind the scenes

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Creators and guests

Host

Jon Evans

Host of Uncensored CMO

Guest

Esi Eggleston Bracey

Chief Growth and Marketing Officer

Unilever

Guest

Listen everywhere

Timestamps

00:00 - Intro

00:54 - From P&G to Unilever, Esi’s career journey

03:09 - How important is breadth of experience as a marketer

04:54 - How to increase your marketing budget

07:45 - Why Esi has growth in her title and not just Chief Marketing Officer

08:36 - The most surprising thing about running 400 brands

10:37 - What skills do marketers need to be successful today?

12:08 - Esi’s thoughts of AI in marketing

17:14 - How to win the hearts of your consumer

19:48 - Unilever’s SASSY framework for winning hearts and minds

21:45 - Why we buy more when we feel more

23:27 - The secret behind the groundbreaking Dove marketing

26:45 - Why Uniliver are spending 50% of media on social and 20x spend on creators

29:18 - How the Vaseline Verified campaign took off

30:37 - Unilever’s framework for successful social media campaigns

32:29 - Applying the SASSY Framework to innovation

35:19 - Unilever’s collaboration with Crumbl Cookies

37:42 - How Unilever uses AI

39:45 - Which Unilever brand would Esi buy?

41:46 - The power of consistency

42:43 - How do you nurture the next $1b portfolio brand

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