Humour, purpose & beating imposter syndrome - Jo Arden, Ogilvy UK

Jo Arden is the Chief Strategy Officer of Ogilvy UK, and she joins me on the podcast to talk all things strategy. What's involved, why it's important and how to make a career of it. Jo's experience is vast, not landing a "strategy" role until her 30's and since has had senior roles at Publicis•Poke and MullenLowe.

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Jon Evans

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From blog to brand: how Ella Mills turned her personal brand into a global success with Deliciously Ella

Ella Mills is the co-founder of <a href="https://deliciouslyella.com">Deliciously Ella, which began in 2012 as a simple blog sharing healthy recipes. What started online quickly grew into bestselling books, a #1 mobile app, and eventually a retail brand of healthy snacks. In 2024, Deliciously Ella was acquired for an undisclosed sum and today Ella is building her next venture, <a href="https://allplants.com">All Plants.Her journey is inspiring, and in this episode we explore every milestone: from securing her first Starbucks listing, to navigating a failure that nearly sank the business, to proving how an “average” person can create a truly global brand.Ella's podcast, The Wellness Scoop:<a href="https://open.spotify.com/show/7F6YqGJ06UEuD7qG81tFHw">https://open.spotify.com/show/7F6YqGJ06UEuD7qG81tFHw

That s**t will never sell - Baileys inventor on how innovation works

David Gluckman, the man who invented Baileys and author of That S**t Will Never Sell, joins us to share stories from his legendary career in brand creation. From the birth of iconic drinks (including Purdey’s, Aqua Libra, Cîroc and Tanqueray) to lessons on creativity, innovation, and risk-taking, David reflects on what it really takes to bring bold ideas to life.

How brand can become your company’s greatest asset - Jonny Bauer

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