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July 11, 2023
Ep.
90
55:39
MIN

From selling Tea to the British to Latin America's largest e-commerce business - Sean Summers, Mercado Libre

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In a career that's spanned selling Tea to the British as Marketing Director at Twinings, to now CMO at the largest e-commerce business in Latin America, Sean Summers knows a thing or two about marketing (at all levels). I catch up with him at Cannes to discuss his career, what it's like scaling a business from $300m to $10b in revenue and what he thinks of the latest trends like AI.

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Creators and guests

Jon Evans
Host

Jon Evans

Host of Uncensored CMO
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Timestamps

00:00

Intro

01:04

Why is Sean in Cannes?

02:25

What creates an award winning campaign?

03:21

How to make the most out of your agency

06:41

What is being a CMO actually like?

10:01

Marketing language / business jargon

11:35

The awful 360 campaign

14:10

Sean’s biggest failure

20:16

A tough time: running marketing teams in the UK

23:25

What is Mercardo Libre?

26:08

From $300m to $10b

28:49

Marketing for Mercado Libre

31:36

Working with very constrained budgets

34:46

Managing a multi-faceted company

39:57

Becoming a media owner

42:08

Learnings from running a media business

44:19

The importance of building an online brand offline

46:16

How the pandemic helped them

48:06

Sean’s thoughts on AI