Sir Martin Sorrell on the 5 biggest ways AI will change marketing
In this episode, I am talking to one of the titans of our industry, someone who I think has had a bigger impact on our industry than perhaps anybody else. He is Sir Martin Sorrell founder of WPP, the biggest holding company in the world.He has since gone on to set up S4 capital, so now finds himself in the challenger position rather than the dominant player. I wanted to talk to Sir Martin about what he sees as the biggest challenges facing our industry today and what are the disruptions coming down the line that are going to shape our industry in the future?What's his advice to CMOs? What does CMOs need to care about and what should they be doing? What skills they need to deal with the challenges coming at them in the world today. And because this is a special edition recorded live at the Cannes Lions Festival, I wanted to ask him about AI.
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