August 1, 2023

Ep.

94

58:59

MIN

What the marketing industry is truly terrified of - Tom Goodwin

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The return of Uncensored CMO podcast legend Tom Goodwin. In this final flourishing episode recorded from Cannes Lions Festival of Creativity, in what has become our annual chinwag, we riff on everything from how advertising thinking can build big businesses to why marketeers invest in celebrities, despite the data not backing the value equation. What would our ideal Cannes festival look like? What would we do differently next year…. and where? And why we want to bring back the Tango Campaign!If you want more Tom, we'll be holding a LIVE Uncensored CMO at The Curzon Soho (not Scunthorpe) with the man himself, on 6th September 2023, discussing the 10 Biggest Myths in the Marketing Industry.

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Creators and guests

Jon Evans

Host

Jon Evans

Host of Uncensored CMO

Guest

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Timestamps

Intro

What’s Tom been up to in the past year?

The state of Cannes

AI has it’s place

The power of re-using good creative

How AI can solve customer exeperience

Catergories that should be in Cannes

The Zero Budget Category

Cannes in Margate in February

Most fascinating relevations from the pod

The marketing bottom

The best work in Cannes

Working with budget constraints

When to invest in innovation

What Orlando Wood tells us about how art history can inform great communication strategy

Why are great adverts only made for the SuperBowl and Christmas…. And then not run for long enough?

Should you use characters or celebrities in your advertising?

Most impressive thing in Cannes

The Giant Cheeto at Cannes

Why we’ve stopped having fun in advertising

What will we be talking about at Cannes next year? Links: Winning Cheetos Ad Super Bowl insights System1 analysis of the decline of humour

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