Jess Butcher MBE

Jess Butcher MBE has built a career at the intersection of technology and consumer behaviour. She co-founded AR pioneer Blippar and has since turned her attention to a growing issue: how AI and social media are shaping our brains, behaviour, and wellbeing.In this episode, Jess shares what she’s learned as a founder, why female entrepreneurs still struggle to access funding, and why she believes brands must take responsibility for the attention economy they help create. We discuss how “More Soul, Less Scroll” is encouraging healthier digital habits, and the practical steps companies can take to drive positive change.

Jessica Butcher MBE is a tech entrepreneur, angel investor, speaker and mentor. She is perhaps most famous as one of the co-founders of Blippar, a pioneer in Augmented Reality which was once valued at over $1billion and described as one of the 20 most disruptive brands in the world. She is the recipient of numerous awards including BBC’s Top 100 women.