Jonny Bauer has helped transform some of the world’s biggest brands, from revitalising Axe (Lynx for UK listeners) at BBH to building strategy from the ground up at Droga5. In this episode, Jonny shares why brand can become a company’s greatest asset, what he learned moving from agencies to private equity at Blackstone, and how to bring brand to the front of the P&L. Plus, how to win CEO buy-in, build long-term strategy, and the case studies that prove the power of brand-led growth.
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