Peter Field

Peter Field

The Godfather of Effectiveness

Appears in 3 Episodes

The extraordinary cost of being dull - Peter Field and Adam Morgan

Marketing waste is one of the biggest issues facing our industry. So when marketing legends Peter Field and Adam Morgan reached out to me to talk about their new work ...

The triple threat to creative effectiveness - Peter Field, Orlando Wood, Karen Nelson-Field (Live from Cannes)

I'm joined live at the Cannes Lions Festival by three effectiveness legends, Peter Field, Orlando Wood and Karen Nelson-Field, to find out the triple threat to creativ...

The Long and the Short of It - Peter Field

In this episode I speak with the "Godfather of Effectiveness", Peter Field. Peter is the co-author of The Long and the Short of It (with Les Binet), which tackles the ...

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