Lessons from Aldi's IPA Gold winning Kevin the Carrot - McCann

As Christmas ad season is in full swing, I speak to the planning and strategy team from McCann Manchester, the agency that created Aldi’s Kevin the Carrot.

See behind the scenes

No items found.

Creators and guests

Host

Jon Evans

Host of Uncensored CMO

Guest

Listen everywhere

Timestamps

KEEP LISTENING

The behavioural hacks that create $Billion brands - Richard Shotton

Richard Shotton, author of The Choice Factory and the newly released Hacking the Human Mind, joins us to explore the behavioural science behind the world’s most iconic brands. From Guinness’ 119.5 second pour to Red Bull’s unconventional rise, Richard explains the psychological shortcuts that drive consumer decisions. We cover why 4-star reviews beat 5-stars, the secret behind Liquid Death’s success, and how humour, jingles, and even “concrete expressions” can help brands stick in our minds.

70 Years of TV Advertising - why it works & the best ads of all time - Carloyn McCall, ITV

Dame Carolyn McCall OBE is the CEO of ITV, the UK’s biggest commercial broadcaster. She was previously CEO of The Guardian Media Group and easyJet, and currently serves as President of The Marketing Society.This year marks 70 years of TV advertising, celebrated with the launch of the new report, <a href="https://system1group.com/living-room-legends">Living Room Legends, which explores the best ads of the past seven decades.Dame Carolyn joins Jon to discuss the report, why TV advertising is here to stay, and to reflect on some of the greatest ads of all time.

How to become an extraordinary marketing leader - John Amaechi

What separates an ordinary manager from an extraordinary leader? Psychologist, best-selling author, and former NBA player John Amaechi joins us to explore the qualities that define great leadership in today’s world. From self-awareness and vulnerability to empowering others and giving credit, John shares why intimidation fails, how to harness your personal value proposition, and why leaders must keep learning.